MASTERCARD is equipping online merchants with the tools to offer a more seamless digital payment process for customers with the Singapore launch of the MasterPass this morning.
MasterPass is a digital wallet that saves consumers the hassle of entering detailed card information when shopping online by storing MasterCard and other branded credit, debit and prepaid card information that is then available on all MasterPass merchant sites.
Travel websites that already allow this include Zuji, Singapore Airlines (SIA) and Singapore Airlines KrisShop Online.
Chan Tze Yuan, head of commercial, Zuji, said: “We want to ensure our customers have a positive and seamless experience on our site.”
According to Chan, Zuji handles thousands of transactions in a day, and this new MasterPass will bring a “value-add” to the overall user experience.
“After all that browsing on our website, the last thing we want our customers to have is another roadblock when they have to enter their credit card details because it means physically retrieving the card,” he elaborated.
Foo Chai Woo, divisional vice president sales and marketing, SIA said: “In the ambit of e-commerce today, consumers want a faster and simpler payment process.
“MasterPass makes payment a breeze for regular online shoppers and our customers will enjoy an even better check-out experience.”
MasterPass was first launched in February 2013 and is currently available in the US, the UK, Canada, Australia, New Zealand, Italy and China.
Julienne Loh, general manager, MasterCard Singapore, said that MasterPass will evolve to support the use of emerging technologies – NFC, QR codes and tags – for in-store purchases, based on the shopping experiences a merchant wants to make available to its customers.
Consumers shopping at MasterPass merchants in future will also have access to additional value-added services including real-time alerts, account balances, purchase history and loyalty programmes.
Online sellers interested in offering such a feature on their websites can approach MasterCard. Users can sign up for a MasterPass account online for free at the MasterPass website.
