TCEB and Visa spice up MICE travel with discounts, offers

MICE travellers are in for a zesty treat with a new online marketing campaign by Thailand Convention and Exhibition Bureau (TCEB) and Visa dangling special privileges and discounts.

Spice Up Your Business Agenda perks are available to MICE travellers who participate in trade exhibitions in Thailand this year. Kicked off last month, the campaign’s privileges and discounts cover golf, spas, shopping outlets, dining venues and airport transfers.

Wilaiwan Thawichsri, deputy governor for tourism products and services, Tourism Authority of Thailand (TAT), said: “MICE travellers usually have high spending power and are long-stay travellers, so they are an important segment that helps generate revenue to Thailand’s tourism industry. This is such a great opportunity so TAT will strongly support the Spice Up Your Business Agenda project as it is in line with the TAT’s policies and strategies.

“TAT will help promote this campaign through all of TAT’s overseas offices, both online and offline channels, (so) as to raise awareness of Thailand among international MICE travellers.”

TCEB president Nopparat Maythaveekulchai added that TCEB is confident the campaign would “enhance a business trip, restore the tourism image, and create confidence in MICE travellers who come to Thailand for trade fairs and exhibitions”.

“We hope this campaign will also help increase the number of MICE business travellers to Thailand,” he said.

The CVB predicts 987,000 MICE travellers will come to Thailand this year, generating some 96.9 billion baht (US$3 billion).

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