US-LISTED Choice Hotels International has confirmed further expansion into China with the signing of a development agreement with Boli Hotel Management Company for Choice’s Quality Hotel and Clarion Hotel brands.
“With several Comfort Inn hotels already located in China and performing successfully, it is a natural step to introduce other brands within theChoice Hotels portfolio to the region,” said Mark Pearce, senior vice president of Choice Hotels’ international division.
“Our partnership with Boli Hotel Management Company is a significant milestone not only because it marks the launch of our development efforts for Clarion and Quality hotels in China, but because it represents the opportunity for local developers to partner with an international hotel company.”
The company has singled out Hangzhou as a launching pad for the two brands’ growth in the region.
Choice Hotels International franchises over 6,300 hotels and 500,000 rooms in the US and more than 35 destinations.
