CARLSON Rezidor Hotel Group this week launched two new international hotel brands – the technology-focused Radisson Red and luxury Quorvus Collection.
The hotel company hopes to position Radisson Red within a new industry category, Lifestyle Select, denoting an upscale, select service concept that recognises the growing importance of technology in the daily lives of travellers.
Part of the Radisson Red focus on technology will extend to a mobile app allowing guests to skip reception for check-in, place orders for food or taxis, manage their guest preferences and in-room environment through their devices.
Carlson Rezidor will roll out the brand simultaneously in the Americas, Europe, the Middle East, Africa and Asia-Pacific in 2015.
The second brand, Quorvus Collection, is a portfolio of curated luxury, five-star hotels that promises to offer a distinctive experience. Each will feature a list of services based on six core lifestyle elements: Wellness, Replenishment, Style, Inspiration, Entertainment and Connectivity.
The first members of the Quorvus Collection will be unveiled in 2Q2014, according to a Carlson Rezidor media statement.
Trudy Rautio, president and CEO of Carlson Rezidor, called the two new brands “the first manifestations” of Carlson’s Vision 20/20 that aims to improve guest experiences through technological innovations and guest service.
Radisson Red and Quorvus Collection join Carlson Rezidor’s stable of brands that include Radisson Blu, Radisson, Park Plaza, Park Inn by Radisson, and Country Inns & Suites by Carlson.