METASEARCH site Wego has launched the Wego Affiliate Network (WAN.travel), a new platform and set of tools that will allow travel and tourism website publishers to integrate flight and hotel searches into their own sites.
WAN.travel provides affiliates with embeddable search boxes that can be customised through simple point-and-click interfaces, as well as a white-labelled version of Wego’s metasearch product.
Travel publishers seeking more tailored products can use the Wego Flights and Hotels APIs.
Affiliates will also enjoy the support of a dedicated account manager to guide them throughout the integration and customisation process with ongoing optimisation assistance and recommendations.
Allister Barretto, director of affiliate marketing, said: “For many years Wego’s travel metasearch technology has been used by major airports, national tourism boards and large travel portals who have customised and rebranded the Wego experience, and offered it as a feature for their own users.
“Affiliates who have been beta-testing the new WAN.travel platform are seeing significantly higher returns compared to common text ads and static display advertising.
“The gains have been even more significant for sites that attract a higher proportion of users who are in ‘shopping mode’.”
The platform is available at WAN.travel.
