SINGAPORE Changi Airport is taking another step to boost its non-aviation revenue with a new online shopping portal where passengers can buy duty-free products prior to their flights.
Launched yesterday, Changi’s online retail platform iShopChangi allows passengers to choose from over 1,800 products, settle the transaction online and pick up their buys at a designated spot within the airport terminal.
Changi is believed to be the first airport in Asia with such a service, and joins the ranks of airports around the world that offer online shopping, including London’s Heathrow where travellers can reserve products online, though payment and collection must be done at the shop.
According to The Straits Times, iShopChangi will be a critical source of non-aviation revenue that will be used to subsidise aeronautical charges such as airline fees, thus better positioning the airport to compete with regional counterparts.
The airport also began selling tickets and vouchers to places of interest, restaurants and shops last year.
