BALI will host the Bali and Beyond Travel Fair (BBTF) next year to provide a platform for inbound, outbound and domestic businesses in a single event, with organisers hoping to make the inaugural event the largest B2B and B2C travel fair in Indonesia.
Organised by the Association of the Indonesian Tours and Travel Agencies (ASITA) Bali Chapter and supported by the Ministry of Tourism and Creative Economy, the event will run from June 10 to 14.
The show’s B2B portion will be held in Nusa Dua and the B2C event in Kuta.
ASITA Bali Chapter chairman, I Ketut Ardana, said: “BBTF 2014 (is intended to) establish a new benchmark for travel and tourism events in Indonesia.
“We will do this by serving the inbound, outbound and domestic markets and bringing together over 500 domestic and international sellers representing the top hospitality and travel brands, not only from Bali but all over Indonesia.
“More than 500 domestic and international buyers will also be representing the top multi-national and unique leisure brands across the globe.”
The travel fair will include business sessions, tourism seminars and see the promotion of best practices for MICE and leisure travel management.
Ardana said the association chose to hold the show in June to coincide with the island’s annual Bali Arts Festival, which over the years has managed to attract international and local spectators and participants.
To introduce the event to the international travel community, BBTF’s organising committee has scheduled table-top roadshows in Singapore, China and Indonesia for September.
