THE Hertz Corporation has named Discover the World Marketing its general sales agent in the Philippines, where the latter is charged with growing outbound car rentals from the country.
Hertz cited Discover’s “proven track record” in the travel industry as reason for the appointment.
Discover will manage sales and customer support throughout the Philippines and leverage its position in the country to promote Hertz. The company has already established a local reservations office and call centre to service the trade and corporate market.
It will also work closely with Hertz Philippines, which is operated by Hertz licensee Exclusive Cars International, on outbound and inbound opportunities.
Michel Taride, group president, RAC International, Hertz Corporation, said: “We view the Philippines as an important and growing source market for our international car rentals, especially as visitor exports are expected to increase 8.2 per cent from 2012 to 2022, according to the World Travel and Tourism Council.”
Francis E Juico, country director, Discover the World Marketing Philippines, said: “Hertz is the first major car company to appoint an outbound representative in the Philippines. Our country continues to enjoy a vibrant outbound travel market for both leisure and business. We look forward to promoting Hertz to more than 2,000 travel agencies and various corporate clients, and collaborating with Hertz Philippines.”
Hertz is launching a discount for 25 per cent off Hertz Prestige and Adrenaline Collections for customers residing in the Philippines in commemoration of the new partnership. The discount is valid until August 30 for car rentals picked up by December 15.
The promotion code for the discount is (PC) 191096, and must be mentioned at time of reservation.
