World Tourism Conference heads to Malacca this October

THE Ministry of Tourism and Culture Malaysia, United Nations World Tourism Organization and Malacca state government will organise the World Tourism Conference (WTC) at Hotel Equatorial Melaka from October 21 to 23.

Themed Global Tourism: Game Changers and Pace Setters, WTC is expected to bring together world leaders in tourism, high-level policymakers, specialists and experts from public and private sectors to share experiences, propose valuable ideas and provide guidance for tourism development.

Over the three-day conference, 10 specific and topical subjects under the umbrella of Beyond Mass Tourism, Innovative Marketing and Directions for Tourism Product will be presented by authoritative individuals such as Travel Google US’ Rob Torres, VisitBritain’s Christopher Rodrigues, Korea Tourism Organization’s Lee Charm, China National Tourism Administration’s Du Jiang, Air Asia X’s Azran Osman-Rani, Tourism Australia’s Andrew McEvoy.

Some 1,000 delegates are expected to attend WTC, according to Zarina Md Yusuf from the Ministry of Tourism and Culture Malaysia’s Strategic Planning and International Affairs Division.

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