YOTEL makes Asian debut in Singapore

LUXURY cabin concept hotel YOTEL is planning a 600-room cabin hotel in Orchard Road, scheduled to open in 2018.

Gerard Greene, co-founder and CEO of YOTEL, said: “Given Yotel is heavily inspired by Asian culture, it is fantastic that we are launching such an iconic project as our first project in Asia.

“YOTEL will bring a unique hotel experience to Singapore, it’s a perfect time for the city to embrace a new and exciting brand, a first for Singapore and the launch of affordable luxury for the hotel scene in Asia.”

The Japanese-inspired YOTEL features cabins that are bigger than the original Japanese capsule accommodation, but smaller than a traditional hotel room.

According to Jo Berrington, sales and marketing director of YOTEL, like their flagship cabin hotel in New York, cabin sizes in Singapore will vary between 16m2 for a premium cabin, to 102m2 for a VIP suite.

The Singapore hotel will also have YOTEL’s signature elements such as a Club Lounge space with ‘Club cabins’ that double up as meeting and work spaces during the day, but transform into a restaurant/bar space in the evenings.

Berrington said: “We will draw inspiration from the innovation that Singapore is famed for and we think that Singaporeans will understand our brand and appreciate our points of difference.”

Whether or not YOTEL Singapore will choose to replicate ‘YOBOT’ – the now infamous ‘world’s first’ luggage storing robot, which has become an attraction in its own right and a permanent feature at YOTEL New York – has yet to be decided.

“The Singapore hotel will be a launchpad for our brand to expand to major cities and airports throughout Asia,” said Joe Sita, CEO of IFA Hotel Investment, a major stakeholder in YOTEL.

According to Berrington, Singapore is YOTEL’s “new centre of Asia” and Hong Kong is next on its list for expansion.

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