PHM Hospitality has launched its first budget property, THE BnB, with the grand opening of THE BnB Jakarta Kelapa Gading last Sunday.
The 171-room hotel comprises 138 Urban Rooms of 19-22m2 and 33 Urban Deluxe Rooms ranging from 26-29 m2. Each Urban Deluxe Room has a connecting door to a twin-bedded Urban Room, enabling the hotel to cater to families.
Hotel facilities include a restaurant managed by Kaffein, free Wi-Fi in its guestrooms, public areas and five meeting rooms.
In collaboration with sister transportation company, White Horse Group, the hotel provides shuttle services to the retail venues such as Mall of Indonesia, Kelapa Gading Mall, Mal Artha Gading and ITC Cempaka Mas.
PHM Hospitality director of marketing and communications, Hera Nitihardja, said: “THE BnB targets the simple urban explorer and the independent traveller who like things that are new, simple and value for money.
“They are the (new generation of) affluent corporate travellers and individual businessmen who are doing business in Kelapa Gading and the surrounding areas. We also provide small, compact meeting facilities for them here.”
The hotel’s launch price is Rp499,000 (US$50) for Urban Room and Rp699,000 for the Urban Deluxe.
