SOUTH Korean convention and exhibition centre, Coex, has started redeveloping its underground mall, which will offer state-of-the-art, environmentally friendly space, and has also started a dedicated international events and marketing team.
The new mall will feature indoor and outdoor space, domestic and global stores, cafes and eateries upon completion in December 2014. Refurbishment works will not affect event and convention facilities.
The largest in Asia, Coex Mall is part of Coex’s business and tourism infrastructure, including three on-site hotels, a city airport terminal, theatre, casino and duty-free shopping tower.
Coex has also rolled out the specialised Coex International Events and Marketing Unit, which will manage the convention centre’s international events, overseas marketing and promotional efforts and render service to PCOs, planners and associations from abroad bringing conventions in.
