TRUMP Hotel Collection is eyeing a slice of the burgeoning hotel market in Asia, setting sights on China, Thailand and Singapore.
Speaking to TTG Asia e-Daily, Andreas Oberoi, general manager of Trump SoHo New York, said the Asian market is “definitely a part of the world” Trump wants to enter.
Oberoi said: “Trump is a brand that stands for quality and luxury, and we see a big interest and potential in these parts of Asia.”
He added that China had been identified as a top priority in the region.
As part of the Trump Hotel Collection’s strategy to gain a foothold into the Asian market, the company newly opened a representative office in Shanghai in March this year, its first in Asia.
Trump Hotel Collection, an international luxury hotel management company owned by the renowned developer Donald J Trump, has hotels and resorts in New York, Chicago, Las Vegas, Hawaii, Toronto and Panama, but none in Asia.
Oberoi said to attract the Chinese market, the company has also started to offer a fully compatible Chinese language option on the Trump SoHo New York website less than two months ago.
He explained: “This will create an easier online experience for the people who speak only Chinese.”
As plans to expand into Asia are still in its “early stages”, Oberoi said: “We are now looking closely into this area and of course, we will not be able to see the Trump hotels coming up overnight, but there are definitely plans.”
