EMAAR Hospitality Group has launched a new four-star brand targeting young travellers looking for affordable but luxurious stays.
The first property under the freshly unveiled Vida Hotels and Resorts brand will open in downtown Dubai this June with 156 rooms. Vida Hotels will be located in prime city locations where the young travellers congregate.
Josef Kufer, COO, Emaar Hospitality Group, said: “Our lifestyle brand will target a larger share of the emerging market of young visitors. During their stay, guests can order food and beverages via their iPads and smartphones.”
“With so much to offer in entertainment, fine dining and luxury experiences, younger travellers are looking to extend their stay in Dubai from three to five days on the same budget. Vida will cater to this segment,” commented Imen M’Hedhbi, sales and marketing manager, Dubai-based Royal Adventure Travel & Tourism.
Emaar Hospitality Group’s portfolio includes The Address Hotels + Resorts, Arabian Ranches Golf Club, Dubai Polo & Equestrian Club and the Dubai Marina Yacht Club.
