JAKARTA’S hotel scene is getting a new competitor with the soft opening of the 245-room JS Luwansa Hotel and Convention Center on April 1.
Located along Jalan Rasuna Said, more commonly known as the Kuningan area, the four-star hotel’s main target market is corporate and MICE travellers.
Facilities include a ballroom with capacity for up to 1,500 pax standing and 700 pax theatre-style, and 14 breakout rooms for between 20 and 50 people each.
JS Luwansa Hotel and Convention Center’s director of sales & marketing, Agus Sofyan, said: “The surrounding government offices and embassies are our main target market as we hope to achieve 35 per cent MICE and 40 per cent corporate business.”
Agus is targeting 65 per cent occupancy in the hotel’s first year of operations.
JS Luwansa is the fourth property in the group belonging to Indonesia’s well-known businessman Sofjan Wanandi’s family.
The others – Luwansa Palangkaraya, Luwansa Labuan Bajo and Luwansa Tabanan, Bali – all fall in the three-star category.
To mark the opening of JS Luwansa, the hotel has rolled out special introductory rates starting from Rp750,000 (US$79).
