THE 482-room Aloft Kuala Lumpur Sentral opened in the Malaysian capital last Friday, marking the entry of the Aloft brand into the country and setting a record for being the world’s largest Aloft hotel.
Its general manager, Paolo Campillo, is keen to attain a market mix of 50 per cent leisure, 30 per cent corporate and 20 per cent MICE.
The hotel will leverage on its good location in the commercial and transportation hub of Kuala Lumpur Sentral and its collection of event spaces to attract corporate business.
Aloft Kuala Lumpur Sentral boasts a large ballroom that can accommodate up to 1,000 people in a theatre setting and seven other function rooms.
Ganneesh Ramaa, manager of Luxury Tours Malaysia, said: “New international hotel brands in Malaysia will attract more global conferences and events to the capital. The hotel fills a niche as there are not many hotels in the city with large ballrooms.”
The hotel is looking at an occupancy rate of 65 per cent in its first year of operations, according to Campillo.
Meanwhile, the hotel had a roaring good start, achieving full occupancy over the F1 Malaysian Grand Prix weekend, which ran from March 22 to 24.
