THE refurbished 560-key Seri Pacific Hotel Kuala Lumpur is gunning for more corporate clients in order to increase yield and maintain consistent business year-round.
According to Mohan Bhanu, director of sales for MICE, the hotel intends to raise its corporate contribution from 20 per cent of the business today to 60 per cent by the end of 2013.
To do so, the hotel is reaching out directly to companies and has also teamed up with Express Rail Link to provide accommodation for the latter’s VIP service package.
Seri Pacific Hotel Kuala Lumpur is also leveraging on its proximity to the Putra World Trade Centre (PWTC) to attract corporate groups, said Mohan, adding that “we bring along PWTC’s corporate e-brochures when we go for international travel trade shows to promote their meeting facilities with our hotel offerings”.
Mohan said he would market the convention and exhibition centre to event organisers who had groups that were larger than what the hotel’s ballroom could accommodate.
PWTC has more than 23 million square metres of exhibition space, while the hotel has a ballroom that can seat 600 people in theatre-style.
