PATA has teamed up with the producer of Digital Innovation Asia (DIA), E-Tourism Asia, to stage a series of digital events ahead of its own annual summit in April.
PATA’s DIA events, running from April 23 to 25, are timed to lead into the PATA Annual Summit, which will be held from April 25 to 28. These events include the China Boot Camp, Blogger Match-up Asia and Speak-out Asia.
China Boot Camp on April 23 will help companies understand how to reach and connect with affluent and sophisticated Chinese consumers, given the powerful influence of social media in modern China.
The Blogger Match-Up on April 24 will see speed-dating sessions connect bloggers from the region and the world with travel and tourism providers from Asia. It will also offer workshops on how to leverage citizen journalists, as well as how small with low budgets can be effective and engaging on social media.
In the evening, the inaugural Digital Innovation Asia Awards will also recognise the best in digital innovation in the travel and tourism industry from the region.
On April 25, the Tourism Authority of Thailand will host the inaugural Speak-Out Asia, featuring respected and well-known digital revolutionaries, showcasing technology solutions and sourcing innovations from across the region. It will include include Digital Aid Asia @ Speak-Out Asia, an initiative to leverage technology in developing responsible tourism.
