Dedicated Japanese TV channel to debut in Singapore

LIFESTYLE and entertainment TV channel, Hello! Japan, will be launched on Singapore’s StarHub TV from February 25, even as the Japanese government has pledged to step up awareness of the destination among Asian markets through broadcast media (TTG Asia e-Daily, January 7, 2013).

Launched by J Food & Culture TV (JFCTV), Hello! Japan will also go live in 10 other countries in the Asia-Pacific region, namely Indonesia, the Philippines, Hong Kong, Malaysia, Thailand, Australia, Vietnam, India, South Korea and Taiwan.

This marks the first-ever collaboration by media content companies in Japan to integrate and edit content for distribution overseas.

Japanese content currently being broadcasted around the world is either content purchased individually by overseas broadcasting stations or the NHK World TV (English) and NHK World Premium (Japanese) programmes.

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