PANORAMA Group and Booking.com have formed a strategic partnership to launch Bookpanorama.com, with an initial investment of about US$2 million.
Bookpanorama.com, an online hotel reservation system offering accommodation from around the world, leverages Booking.com’s portfolio of more than 270,000 hotels in 179 countries worldwide.
With a book-now-pay-later policy, Bookpanorama.com allows travellers to pay the hotel directly upon checkout, distinguishing it from rivals.
Panorama Group CEO, Budi Tirtawisata, said: “E-commerce offers huge potential, and now is the perfect time to enter this business. In future, we expect to see e-commerce as the main (business channel) of Panorama Group.”
Currently, there are 55 million Internet users in Indonesia today, or 23 per cent of the population. The number of Internet users is expected to leap to 160-170 million by 2015.
Bookpanorama.com is Panorama Group’s third e-commerce business after Rajakamar.com, which focuses solely on local accommodation reservations, and Travelicious.co.id, an online daily deals site.
