SILVERNEEDLE Hospitality has selected Colombo as the location for its second Next Hotel, the group’s new flagship brand designed for the business traveller.
Next will be unveiled on the international stage in 2014, when SilverNeedle launches the rebranded Chifley at Lennons Hotel Brisbane as the first property under the brand (TTG Asia e-Daily, September 20, 2012).
Part of a mixed-use lifestyle centre in the Sri Lankan capital’s CBD, the latest development will include a 200-room Next Hotel, a four-storey lifestyle mall and a 30-storey condominium tower.
SilverNeedle has entered into a joint venture with Sri Lankan conglomerate ABANS Group for the project, which will be managed by SilverNeedle’s development arm, SilverNeedle Hospitality Property. Total investment is said to be in excess of US$100 million.
Iqbal Jumabhoy, managing director and group CEO, SilverNeedle Hospitality, said: “We are delighted to be launching our flagship Next Hotels brand in Sri Lanka. South Asia is a strong priority market for SilverNeedle Hospitality and we look forward to entering the market with ABANS Group as a partner.”
The Next brand will embrace contemporary design, with a focus on efficiency from point of booking through to final departure.
