TRAVEL metasearch engine Wego is bulking up operations in India with the opening of its new and larger Bengaluru office in Indiranagar, and plans to double its employee headcount in the country this year.
Wego.in, launched in May 2012, has seen traffic to the site triple and revenue increase by 446 per cent, according to its press release. The site allows searches to be conducted in 11 national languages such as Bengali, Gujarati and Telugu.
“Over the past three months, our site has registered an increase in local language searches, with Bengali and Malayalam showing over 50 per cent increase in site usage, closely followed by Oriya and Urdu,” said Jackson Fernandez, general manager, Wego India.
“The site’s customised language and content has proved a worthy investment, meeting a clear demand for users not previously able to access search technology in their first language. Wego’s convenience and simplicity has also been noticed, and increasingly used, by international corporate travellers which have shown tremendous growth,” he added.
Earlier this month, Wego also established a headquarters in Dubai to service the Middle East and North Africa markets (TTG Asia e-Daily, February 7, 2013) as part of the company’s global expansion strategy. It is also in the midst of moving its Singapore head office to larger premises.
