PANORAMA Tours Malaysia is ready to venture deeper into the cruise business and will add Star Cruises products to its offerings next month.
The company was recently appointed the preferred sales agent for Star Cruises. It already sells trips on Costa Cruises, Royal Caribbean International and Norwegian Cruise Line.
Managing director, Richard Vuilleumier, said he intends for the company to become a cruise specialist, buoyed by the big and relatively untapped market for cruising in Malaysia. “Itis less competitive, and the commission level (from selling cruises) is higher than (that from) selling leisure products. It is a big market for those aged mid-30s and above, working professionals with families and retirees,” he said.
Vuilleumier said cruises to Alaska, the Mediterranean and the Caribbean were popular among Malaysian passengers.
“Cruising is an all-year round market, with no high or low seasons, and whether it is winter or summer in the destination the cruise operator is selling, the product will sell,” he added.
