ORIENT-Express Hotels launched today its Associate Hotels programme, with its first member being Hôtel du Palais in Biarritz, France.
Under this new programme, associate hotels will have access to Orient-Express’ full suite of sales, marketing and public relations support in 17 markets, global voice reservations and dedicated distribution under the code OE, as well as an online presence with next generation websites.
Associate hotels may also avail of strategic partnerships such as the Bellini Club, Orient-Express’ preferred agent programme.
The associate hotel programme is by invitation only and partner hotels are selected according to a set of criteria, including reputation, being a market leader in their destination and congruency with Orient-Express’ portfolio, in addition to meeting very high independently assessed quality standards.
David Williams, chief marketing officer of Orient-Express, said the programme was a chance to enhance the company’s portfolio by joining hands with independent luxury hotels.
“In return for providing access to our highly-valued international sales force and strategic marketing channels, this initiative enables us to curate new destinations for our guests to discover,” he explained.
