IHG has added two senior leaders to Asia, emphasising the group’s focus on Asia’s growth.
Relocated from IHG’s headquarters in Denham, UK, vice president of global brand marketing for the InterContinental brand, Simon Scoot will now helm the brand out of Asia in Bangkok.
IHG currently has 86 InterContinental hotels and resorts in Asia Pacific and the Middle East, making up for more than half of the InterContinental portfolio globally. 83 per cent of the brand’s global pipeline is also spread across the region, with the upscale resorts segment on the rise. Scoot’s relocation places him close to the hub of the brand’s growth. He joined IHG in 1992 and has a diverse amount of experience across all functions within the brand’s operations. Scoot will also focus on3 IHG’s global strategy in the resort segment.
Phil Broad, also based in Bangkok, is the new vice president, F&B, Asia, Middle East and Africa (AMEA), a region where F&B makes up approximately 40 per cent of IHG’s revenue. Broad’s goal will be to drive performance and profitability across his portfolio, as well as to develop the organisation’s existing F&B operators and leaders. He will also oversee concept design and development, an area in which he specialises.
Aside from owning and operating his own business in the UK, including the franchise for Outback Steakhouse, Broad’s career has spanned world renowned brands like Starbucks, TGI Fridays, Tesco’s and Pizza Hut. Most recently, Phil was managing director of Jumeirah Restaurants, the restaurant division of the Jumeirah Group.
Scoot and Broad will report directly to the region’s chief executive officer, Jan Smits, who leads the wider AMEA region from Singapore.
