Ascott bags a win in Surabaya for flagship brand

ASCOTT has won a management contract for its first Ascott-branded serviced residence in Surabaya, Indonesia, which is slated to open in 2014.

The 181-unit Ascott Waterplace Surabaya will be located within Pakuwon Indah, western Surabaya. Situated in an upmarket residential precinct, the property will sit opposite the Supermall Pakuwon Indah, which houses convention halls, shops, a cineplex, a supermarket and various dining outlets.

A choice of one-, two- and three-bedroom apartments will be on offer, as well as guest facilities such as two swimming pools, a gym and a residents’ lounge.

Alfred Ong, Ascott’s managing director for Southeast Asia and Australia, said: “Ascott sees tremendous growth potential in Indonesia, which attracted a record foreign direct investment of S$7.2 billion (US$5.9 billion) in the third quarter of 2012. Besides having a strong foothold in Jakarta, we are expanding our presence in Surabaya with our flagship Ascott brand.”

Ascott Waterplace Surabaya will be the company’s third property in Surabaya, after Citadines Marvell Surabaya and Somerset Surabaya Hotel & Serviced Residence. With this addition, Ascott will have more than 2,200 apartment units across 10 properties in Indonesia.

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