CHEAPFLIGHTS MEDIA is adopting the name of its Danish travel search site subsidiary, momondo, as its new corporate identity. The rebranding reflects the company’s long-term strategy to deepen its geographical presence in non-English-speaking markets.
Unveiling the latest phase in its international expansion plan with the roll out of www.cheapflights.co.za in South Africa, the company also announced the launch of a Romanian site www.momondo.ro.
Meanwhile, the group has appointed Thorvald Stigsen to its board. Stigsen was the founder of momondo and its B2B technology precursor, Skygate Media.
The parent company, momondo Group, will continue to be based in London, with the Danish meta-search operation retaining its base in Copenhagen.
