Jet Airways partners Expedia to sell rooms

JET Airways has added hotel inventory to its two websites, www.jetairways.com and www.jetkonnect.com, following the airline’s tie-up with Expedia Affiliate Network (EAN).

Sudheer Raghavan, chief commercial officer, Jet Airways, said: “(The) opportunity to engage with a renowned online travel company is of huge value to us, as it means we can go beyond guest expectations (by) providing them with a number of value-added services.”

Liz Travel Solutions CEO, Zacharia George, said: “The single-window booking for flights and hotels will facilitate mostly business travellers as they usually do not need any add-ons. Leisure tourists will use this facility for single-city travel but not much on multiple-destination itineraries,” he said.

EAN also recently inked a similar agreement with Air China, and has 10,000 partners in 33 countries, including Tiger Airways and Scoot.

EAN’s vice president, product & marketing, Benoit Jolin, said there was a need to tailor hotel offerings to flight booking behaviour. “Optimising conversion by knowing which hotels to offer to different flight shopper profiles can enrich the airline loyalty programme, boost revenues and airline brand loyalty, and increase customer retention.

“Making a hotel suggestion based on flight purchase behaviour combined with an optimised shopping experience can drive additional ancillary revenue streams over time.”

Jet Airways is rolling out an introductory offer for all bookings made before November 30. A discount of five per cent on net room tariff will be offered at 160,000 hotels in 20,000 cities.

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