HONG KONG-registered Gloria Hotels & Resorts is set to launch two new brands, G-Luxe and Gtel, in China next year.
In an interview with TTG Asia e-Daily, Willie Ooi, executive vice president of Gloria Hotels & Resorts, said properties of the G-Luxe boutique brand would bear a “potpourri of South-east Asian (influences)”, unlike the European-style boutique properties in Shanghai today.
The 89-key G-Luxe Hongqiao Shanghai is set in a four-storey former clubhouse near the site of a future exhibition centre. Rooms and suites feature expansive interiors measuring upwards of 54m2. Facilities include two restaurants spotlighting Cantonese and Nanyang cuisines, a lobby bar, a basement spa and a 25m2 pool overlooking a large pond behind the hotel.
Gtel, positioned as a midscale business hotel brand, will debut with two properties in 2Q2013. Xiandai Gtel Changshao and Huatai Gtel Qingdao will feature free Wi-Fi, a café, small meeting rooms and complimentary shower facilities for guests checking out late.
The group is now in talks to launch G-Luxe in Nanjing and Dalian, while another three Gtel hotels have been earmarked for development in Anhui and Shanxi within the next two years.
