New mobile app to promote trade events in Malaysia

MALAYSIAN event and exhibition contractor, Instant Tradeshows & Exhibitions, has developed a mobile application that guides users to fairs and exhibitions in the destination.

Called MyExpo, the free application provides details such as floor plans, special promotions and short video footages of fair and exhibitions that are due to take place in Malaysia.

K Kaarthik, managing director of Instant Tradeshows & Exhibitions, said the application was developed with the intention of informing the public about upcoming events.

Kaarthik is now in talks with show organisers in the ASEAN region and India to have their conferences listed on MyExpo.

Meanwhile, the company is also obtaining 10 units of modular double-decker booths from Germany. The 4m by 8m booths, which can be conveniently assembled and dismantled according to international safety standards, will be made available for rental from January 2013.

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