IN A BID to boost its status as a regional hotel chain to one that is known the world over, Park Hotel Group (PHG) has rebranded its Regional Sales Offices to Global Sales Offices (GSO).
The move follows closely behind PHG’s establishment of its eighth GSO in Sydney on October 1, marking the group’s first foray into the Australasia region.
The Sydney GSO is tasked with developing source markets in Australia and New Zealand, and aims to drive increased business to PHG’s network of nine hotels in Singapore, China, Hong Kong and Japan.
PHG’s sales network spans other major gateway cities such as London, Tokyo, Beijing, Shanghai, Guangzhou, Hong Kong and Singapore.
