INTERCONTINENTAL Hotels Group (IHG) has embarked on a strong expansion strategy in Indonesia, with plans to grow the midscale segment with Holiday Inn and Holiday Inn Express, as well as the launch of its boutique brand Hotel Indigo.
Alan Watts, vice president operations, South-east Asia, said: “Indonesia is a key growth market for us and we are excited about the opportunities here.”
IHG’s growth in Indonesia will start with the debut of Holiday Inn Jakarta Kemayoran in 2013, followed by Holiday Inn Resort Bali Benoa in 2014 and Holiday Inn Solo in 2016.
Of the 18 Holiday Inn Express hotels in the pipeline for the next two years, half will be in Indonesia, including Holiday Inn Express Jakarta Thamrin, Holiday Inn Express Jakarta Pluit, Holiday Inn Express Bali Legian and Holiday Inn Express Semarang Simpang Lima scheduled to open in 2013, while Holiday Inn Express Surabaya Atria, Holiday Inn Express Solo, Holiday Inn Express Yogyakarta, Holiday Inn Express Jakarta Simatupang and Holiday Inn Express Bogor are due for 2014.
In 2016, IHG will roll out Hotel Indigo Jakarta Kemang – the country’s first Hotel Indigo – a year after it adds InterContinental Bali Canggu Resort.
