CENTARA Hotels & Resorts has signed a management contract for an existing resort hotel on Koh Samui that will operate under the Centra value brand.
Originally known as Coconut Villa Resort & Spa, the property has been rebranded as Centra Coconut Beach Resort Samui.
“We are delighted to add this beachfront property to our Samui portfolio and extend our Centra value brand to one of Thailand’s most popular tourism destinations,” said Thirayuth Chirathivat, CEO of Centara Hotels & Resorts.
Located on Thong Tanote Beach, on the south side of the island, Centra Coconut Beach Resort Samui offers 55 guestrooms, including 24 deluxe pool access rooms, six sea view villas and one beachfront villa.
F&B outlets at the hotel include an all-day dining restaurant, a beachfront restaurant serving Thai and international cuisine, and a beach bar. Leisure facilities include two swimming pools and a Cense by Spa Cenvaree.
“To have our Centra value brand represented on Samui gives us a very sound marketing strategy,” said Chris Bailey, senior vice president for sales & marketing at Centara Hotels & Resorts.
“We are now able to offer three of our hotel brands on the island, which gives us a very strong marketing mix.”
