Sheila Leong
PATA has appointed Sheila Leong as COO, effective July 3, 2012.
A PATA staff member since 1998, Leong assumes the newly created role of COO to consolidate all operational activities at PATA. All regional directors and representatives will now report directly to her.
PATA CEO Martin Craigs said: “Sheila has massive experience with PATA and is widely respected in the travel industry across Asia-Pacific and beyond. Her appointment will enhance the delivery of PATA benefits to members around the globe.”
Leong started her first stint at PATA in 1998 as director of North-east Asia, based at the association’s regional office in Singapore. In 2000, she assumed the role of director-events and relocated to PATA’s headquarters in Bangkok.
Last October, Leong decided to leave the organisation to set up her own events consultancy, with PATA as her first client (TTG Asia e-Daily, September 7, 2011).
Meanwhile, in other developments, Stu Lloyd, PATA’s senior director-marketing and membership services has left to explore new opportunities elsewhere.
