RajaKamar Indonesia rolls out refreshed branding, website

RAJAKAMAR Indonesia, the country’s largest online hotel distributor, has unveiled a new website with upgraded content in tandem with its revamped branding and tagline, Indonesian Hotel Expert.

Scott Blume, RajaKamar International CEO, said: “We will focus on providing a wide range of hotel rooms in the two- to five-star categories across Indonesia. Currently, we have some 1,800 hotels in more than 135 cities listed on our site.

“We have also added comprehensive destination information on the website to assist customers in finding interesting places and things to do during their stay,” he added.

RajaKamar International group – which consists of RajaKamar Indonesia (retail business) and MG Holiday (hotel wholesaler) – registered total sales of 75,000 roomnights last year.

“We have seen a monthly growth of around 10 per cent, while our production today is double that of last October, when we launched RajaKamar International,” said Blume.

He added that RajaKamar Indonesia was not planning to provide tour packages or flight bookings in the future, but was looking to develop mobile applications to tap the large population of Blackberry users in the country.

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