ORBITZ Worldwide is steep in a project linking web to TV which its CEO, Barney Harford, told TTG Asia “is the future” of destination marketing.
The US-based online travel company is working with eminent adventure travel producer, Richard Bangs, to produce inspiring destination programmes for TV, which are then linked to Orbitz’s websites to enable people to book the exact experiences featured.
The first client is a yet-to-be-disclosed airline partner, but the destination is Latin America. The programme will be aired later this year on PBS, “which has 5,000 syndication slots”, he said, in an interview on the sidelines of the WTTC Global Summit recently.
– Read the full report, TTG Asia, May 4, 2012
