TOURISM Australia has appointed two senior executives responsible for developing its operations in Greater China.
Assuming the newly-created role of regional manager for Greater China, Eva Huang has 17 years of marketing and strategy development experience gained in the UK, North America and China. She will be responsible for strategic development and leading the Greater China team.
The NTO is also targeting to grow the number of business and incentive events from China, with LC Tan being appointed as business events manager for Greater China. China is the fastest-growing market for business event arrivals into Australia, and is currently the country’s third biggest market for business arrivals.
Separately, Tourism Australia has created an integrated business events advertising campaign that will be translated into local language, and also recently launched a new website for event planners, www.businessevents.australia.com, which will be translated into Mandarin later this year.