THIS YEAR’s IT&CM China, the sixth edition of the show, will see a one-third growth in size, with 50 new international and domestic exhibiting companies, larger booths taken by returning exhibitors and more than 400 international buyers.
New exhibitors, including corporate brands such as Dusit International and HNA Hotels & Resorts, and tourism bureaus such as the Jeju Convention & Visitor Bureau, Switzerland Tourism and Geneva Convention Bureau, will cover over a quarter of IT&CM China’s total floor space.
Returning exhibitors include Sanya Tourism Bureau, which has committed to a larger booth space this year, JinJiang International Hotel Management and Wuzhen Tourism.
TTG Events, a business group of TTG Asia Media and one of the organisers of the annual MICE show, said in a press statement that the confidence of both new and returning exhibitors reaffirmed IT&CM China as the leading international MICE event in China. China International Travel Service’s (CITS) entry to the tripartite partnership (TTG Asia e-Daily, July 15, 2011), which also includes MP International, is said to have been a big draw for local and international participation.
The show’s larger international buyer participation also includes representation from new participating countries such as Czech Republic, Denmark and Morocco.
IT&CM China, to be held at the Shanghai World Expo Exhibition & Convention Centre from April 17-19, is part of Shanghai Business Events Week, which will feature seven other industry business, education and networking events from April 16-20.