SINGAPORE-based travel metasearch engine Wego.com has officially launched Wego Indonesia, one of 35 international sites to be introduced as part of its global expansion.
Available in Bahasa Indonesia and English, the site, www.wego.co.id, has been in beta testing mode since last December.
Wego co-founder and CEO, Ross Veitch, said: “There was strong growth from the Indonesian market over the last 18 months, hence our early decision to invest heavily in localising our services for Indonesians.”
Recent Indonesian market trends observed by Wego include domestic flight clicks growing by over 400 per cent year-on-year, with users frequently referred to Lion Air, Batavia Air, Garuda Indonesia, Sriwijaya Air and AirAsia Indonesia flights.
International flight clicks increased by 180 per cent year-on-year, with Tiger Airways, AirAsia Indonesia, Malaysia Airlines, Lion Air, Garuda Indonesia, ValuAir and Jetstar seeing the most volume. Singapore was the primary international destination for Tiger Airways flights.
Popular destinations within Indonesia, including Padang, Balikpapan, Banjarmasin, Malang, Kupang, Bengkulu, Jayapura, Kendari and Palu, witnessed seven- and up to eight-fold increases in interest, while Bali tripled in search volume year-on-year.
“This tends to suggest that the domestic market is beginning to mature as travellers seek out new destinations beyond Bali,” said Graham Hills, Wego general manager Indonesia.
