PARK Hotel Group has launched a new series of brand advertisements for 2012, employing the use of the brand slogan Discover Love.
This follows an advertisement campaign in 2011 that focused on its 50th Anniversary celebrations.
With strong use of corporate colours—gold set against a black background, the refreshed advertisements emphasise the group’s guest services, illustrating various “moments of discovery” in its portfolio of eight hotels across Singapore, China, Hong Kong and Japan.
