DYNASTY Travel launched Singapore’s first-ever holiday booking app for iPhone, iPad and iPod Touch users during the bi-annual NATAS fair last weekend.
iDynasty, available as a free download from Apple’s App Store, allows users to search for holiday destinations, view travel itineraries including departure dates, prices and trip highlights, as well as book their desired packages from within the interface.
At the moment, the app only offers group packages, but plans are in the pipeline to introduce flight and hotel booking features in the third or fourth quarter.
According to Dynasty Travel’s managing director, Clifford Neo, iDynasty plays a critical role in the company’s strategy to grow its online business.
Some 3,000 downloads of the app were made during the three-day NATAS fair, although this has so far only translated into 15 bookings. Dynasty Travel’s website generates approximately three to four per cent of the company’s overall group package sales, according to Neo.
“Ultimately, we hope that half of our business will stem from our online interests, including our website and the app,” he said.
An Android version of iDynasty is due to be released in the second half of the year, while a version for the Malaysia market is set to launch within the next two months.
