Chan Brothers sets up department for high-end segment

SINGAPORE’S Chan Brothers Travel has established a new department – Convention & DMC – catering to luxury inbound and outbound leisure as well as MICE clients.

The department is currently in the midst of negotiating with a range of transport providers, hotels and restaurants to develop experience-based products.

Headed by Jennifer Tan, a former event sales senior manager at Wildlife Reserves Singapore, Convention & DMC is currently building up its team. Tan envisions that the department will be fully operational by mid-2012.

She told TTG Asia e-Daily: “The new department will act as a one-stop shop for discerning clientele. For now, our main target markets will be China, Indonesia and Hong Kong for both inbound and outbound.” She was not able to estimate how the department would do, sales wise.

Chan Brothers Travel is also in talks with the Singapore Tourism Board to garner marketing support for the services its new department will provide.

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