Starwood woos MICE planners with new platform

STARWOOD Asia Pacific Hotels & Resorts today announced its newly-launched, while also reiterating its aggressive growth plan in Asia-Pacific with 50 hotel openings this year.

Developed to make MICE bookings more user-friendly, allows access to more than 1,000 properties worldwide. Meeting planners can view full property details, integrated maps with points of interest, photos and floor plans, on-site meeting services, special offers, as well as utilise a Compare View tool and meeting management tools.

The new site also includes information on signature services including the Starwood Preferred Planner, Starwood Convention Collection and On-Site Specialty Events.

“ was designed to increase the ease of doing business with Starwood,” said Christie Hicks, senior vice president, Starwood Sales Organization.

Meanwhile, Starwood is scheduled to open 50 new hotels in 2012, including the Sheraton Macao Hotel, Cotai Central in September. Featuring 3,863 rooms and suites and 20,000m2 of meeting space, it will be the largest hotel in the company’s portfolio.

Other hotels scheduled to open this year include three properties in Bali – The Westin Ubud Resort and Spa, Sheraton Bali Kuta Resort and Le Méridien Bali Jimbaran – as well as W hotels in Singapore, Bangkok and Guangzhou.

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