TWELVE at Hengshan, branded under the Luxury Collection by Starwood Hotels and Resorts banner, will open in August in the heart of Shanghai’s former French Concession.
Marketing itself as a chic oasis in the heart of a bustling modern metropolis, the five-star, 177-room hotel will focus on the leisure and corporate FIT segment, and will also attempt to achieve a 35 per cent business share of small- to medium-sized corporate meetings.
Twelve at Hengshan’s director of sales & marketing, David Campbell, said: “Although the Shanghai market is facing the challenge of oversupply of five-star hotels, Twelve at Hengshan is located in vibrant Shanghai’s cosmopolitan, tree-lined French Quarter, and is in fact the only new five-star hotel in this area.”
The hotel will feature two restaurants and a lounge bar, a spa, and 1,303m2 of meeting space consisting of a grand ballroom, pre-function area, VIP rooms, meeting rooms and boardrooms.
Twelve at Hengshan joins other Luxury Collection-branded properties in China such as The Astor Hotel in Tianjin and The Hongta Hotel, also in Shanghai. The brand will see two more additions when The Castle Hotel, Dalian and The 1958, Suzhou open in January 2014 and January 2015, respectively.
Reporting by Patricia Wee
