Hilton launches regional MICE campaign

FOURTEEN Hilton Worldwide properties in South-east Asia have joined hands to roll out a promotional campaign to boost their MICE business, and are offering rewards to event planners who book the most meetings.

The SEA MICE & Million campaign awards one million HHonors points to the event planner who books the highest cumulative revenue across the participating properties in Indonesia, Malaysia, Singapore, Thailand and Vietnam.

In addition, the top event planner in each of the five countries will win a weekend stay for two adults and two children, including daily breakfast, at any of the participating hotels.

To qualify for the challenge, participants will need to make a new event reservation for a minimum of 30 nights at participating hotels and resorts. Each event booking must be confirmed by March 15.

Doubletree by Hilton Kuala Lumpur general manager, Ian Barrow, said: “We had great results last year with 78 package bookings secured among the participating hotels.”

Full details of the campaign can be found at www.hiltonmiceasia.com/news

Reporting by N. Nithiyananthan

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