CHILE-based LAN Airlines wants to extend its reach into South-east Asia through partnerships with travel agents and ticketing agents in Indonesia, Malaysia, the Philippines and Thailand, who will be supported by its Singapore-based GSA.
Juan Carlos Selman, senior sales manager Asia of LAN, said: “These partnerships mean that agents in those markets can access LAN fares, products and sales and marketing support.”
LAN has debuted a LAN Pack programme in Singapore, which consolidates travellers from various travel agencies and arranges for a combined departure. As of yesterday, 15 Singapore travel agents have expressed their interest in the programme.
“LAN Pack is specially developed for markets that find it hard to get enough (leisure) volume to South America,” said Selman, who added that the airline would help travel agents on the programme negotiate better rates with suppliers and provide marketing tools.
Selman expects the programme to garner enough numbers for a group departure in April.
– Read more in ITB Asia 2011 Official Daily – Day 2 issue
