CIRCOS Brand Karma announced yesterday a free social media analytics tool for hotels, allowing managers to both receive and immediately respond to issues about them aired on three online channels: Facebook, Twitter and TripAdvisor.
The tool, Brand Karma Express, picks up mentions on brands or properties and presents them as emails in an inbox. Daily or weekly email notifications are also available.
An in-built feature allows posts to be assigned and sent to relevant employees for follow-up, allowing hotels to integrate social media feedback into their daily operations, explained CEO and co-founder Morris Sim.
Those who want to better diagnose their brand reputation and compare it against their competitors have the option to upgrade to the Brand Karma Standard Edition.
Sim said the company was also working with the Media Development Authority in Singapore to develop a similar analysis tool for local SMEs, which travel agents and other service providers could benefit from.
– Read more in ITB Asia 2011 Official Daily – Day 1 issue
