AUSTRALIA-based Jade Express Travel has appointed Bangkok-based G2 Travel as its sales representative in Thailand, Cambodia, Laos, Myanmar and Vietnam.
Jade Express Travel managing director Tony Liu added, however, that the company would continue to directly service some key accounts in Thailand due to its 25 years of experience in the Thai market.
He said the partnership with G2 Travel is to allow Jade Express to tap into new markets while maintaining and growing its presence in existing ones.
The company earlier signed a similar partnership agreement with G2 Travel in Jakarta for sales representations in Indonesia, Malaysia and Brunei.
G2 Travel is a new global land operator co-founded by David Littlefair, the former general manager of GTA Thailand for 19 years.
Littlefair will be overseeing the Bangkok office operations of G2 Travel, which also has offices in Hong Kong, Jakarta, Rome and London. The company is slated to begin promoting outbound travel from Asia to Europe from the first quarter of next year, he added.
By Sirima Eamtako
