FINNAIR is hoping to tap Indonesia’s growing outbound market through the appointment of AVS Indonesia as its GSA in the country.
Finnair sales director for Singapore and Southeast Asia, Petteri Kostermaa, said the timing was right for the flag carrier to promote travel from Indonesia to European destinations.
“We are interested in exploring the Indonesia market. With the country’s robust growth, more and more Indonesians are travelling to Europe for business and pleasure,” he said.
“Setting up a sales office is the first step in a process that may lead to Finnair opening a route to Indonesia.”
The airline is partnering Singapore Airlines, Garuda Indonesia, SilkAir and Value Air to connect passengers from Jakarta, Denpasar, Surabaya, Medan, Makassar and Palembang to Europe, via daily Singapore-Helsinki direct services launched in May (TTG Asia e-Daily, March 4).
“We are now looking at the market potential from Indonesia to Europe,” Kostermaa said. “Depending on the size of the market, we are targeting between two and six per cent (market share), comprising of leisure, corporate and MICE market segments.”
