FOLLOWING yesterday’s revelation that GBTA’s Asian expansion was put on the back burner after the departure of its managing director for Asia-Pacific, GBTA’s chief global development officer, Paul Tilstone, reiterated the organisation’s commitment to bring its Asian plans back on track with the appointment of a replacement soon.
“GBTA’s strong presence here will benefit Asian markets and interest other GBTA markets worldwide,” Tilstone said.
The appointment of a regional head is crucial to GBTA’s growth, he explained, adding that the appointee would guide GBTA on how to operate in Asia.
Efforts to establish a regional office in Singapore, Hong Kong or Bangkok will follow. The office will engage the trade and governments, and conduct industry research. Training courses in Asia will be adapted to the regional market. Modules for other GBTA markets on how to operate in Asia are also being considered.
